From being known as the first designer innerwear brand for men, to bringing in innovation to an insipid category—Zoiro has come a long way since it launched in 2013. With its priority set on making consumer-centric products, the brand has managed to use innovation to make a banal segment interesting.
The innerwear segment for men has been lacklustre for a while; especially in the basics segment. After the tremendously successful launch of Zoiro Softs, the brand extended its ‘Soft’ offering into this segment with the launch of ‘Soft Classics.'
It took a classic offering that's preferred by the majority of the market and transformed its nature by making it softer. The result is truly dramatic. Nobody anticipated that just a small change could make a product feel so different. Zoiro Soft Classics is available in two variants: one with 100% cotton and another with 95% cotton and 5% stretch. Being customer-centric with a product-first ideology means Zoiro always creates products to suit all consumers with varied preferences and budgets.
Zoiro believes in the product experience and not the puffery around it. The brand understands the taste of the evolved customer and strives to provide a product which speaks for itself through its quality, authenticity and merit.
Browse through their latest collection here, and give your innerwear a deserved revamp.